Erika Steinberg is the founder of CMO2Go, a marketing consultancy that helps midsize law firms build and sustain strategic, effective marketing programs. With more than 30 years in senior marketing roles at Am Law 100 and 200 firms, Erika launched CMO2Go to bring big-firm marketing expertise to firms that want to grow without a big-firm budget. She speaks fluent lawyer, understands how law firms operate and how to work effectively within them.
Smaller and mid-size firms don’t have huge marketing budgets. That’s where a focused, branded approach can generate the most “bang for buck.”
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