John Reed is the founder of Rain BDM, a business development and marketing consultancy that helps lawyers build outstanding client relationships. A former practicing lawyer, John coaches and trains attorneys in business development, and he and his team assist firms with branding, content writing, strategic planning, graphic design, advertising, corporate social responsibility initiatives, and other marketing needs. John is also the host of the Sticky Lawyers Podcast.
We talk a lot about digital and paid marketing, but what about referrals? Guest John Reed teaches lawyers – even the introverts – referral marketing skills.
John Reed talks about essential marketing strategies for lawyers and how it's different from the business development.
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